Robert Genn’s Ten Commandments of Art Pricing

July 5th, 2011
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  • Thou shalt start out cheap.
  • Thou shalt publish thy prices.
  • Thou shalt raise thy prices regularly and a little.
  • Thou shalt not lower thy prices.
  • Thou shalt not have one price for Sam and another for Joe.
  • Thou shalt not price by talent or time taken, but by size.
  • Thou shalt not easily discount thy prices.
  • Thou shalt lay control on thy agents and dealers.
  • Thou shalt deal with those who will honour thee.
  • Thou shalt end up expensive.
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